Shares of Dolphin Entertainment Inc. DLPN, +236.33% soared 70.0% toward a more than 3-year high in premarket trading Wednesday, putting them on track to rocket nearly 6-fold in two days, after the entertainment marketing and content development company signed a partnership with Hall of Fame Resort & Entertainment Co. HOFV, -23.82% to offer non-fungible tokens (NFTs). Hall of Fame Resort’s stock ran up 76.7% ahead of the open. Dolphin’s stock had rocketed 236.3% on Tuesday, after the company said it formed a new NFT division. Hall of Fame Resort (HOFV) said late Tuesday that the partnership with Dolphin will allow professional football and sports entertainment fans to buy and sell exclusive content developed by HOFV and its partners. “We are thrilled to be partnering with Dolphin, an emerging thought leader in the NFT market, to accelerate our entry into the space,” said HOFV Chief Executive Michael Crawford. “This partnership will provide us with another opportunity to unlock additional value from the one-of-a-kind media projects we have in development.” Dolphin’s stock has run up 439.1% year to date through Tuesday and HOFV shares have climbed 227.6%, while the S&P 500 SPX, -0.76% has gained 4.1%.